Last updated: 11th June 2026
This Privacy Policy explains how Tempo Labs Creative Ltd (“Tempo Labs”, “Herbi”, “we”, “us” or “our”) collects, uses and protects your personal data when you use the Herbi mobile application, website, services, features and related communications.
Herbi is a meal-planning app that helps users generate meal plans, recipe ideas and shopping lists based on information such as budget, supermarket preference, dietary preferences, disliked foods, kitchen equipment and household needs.
By using Herbi, you agree to the collection and use of information in accordance with this Privacy Policy.
The data controller responsible for your personal data is:
Tempo Labs Creative Ltd
30 Tudor Green, Wilmslow, SK9 2RG
United Kingdom
Email: herbisupport@tempolabsltd.com
For privacy-related queries, please contact us at: herbisupport@tempolabsltd.com
We may collect and process the following types of information:
When you create an account or sign in, we may collect:
name;
email address;
login details or authentication identifiers;
account preferences;
subscription status.
To generate meal plans and shopping lists, we may collect information you provide, including:
supermarket preference;
weekly food budget;
number of people you are cooking for;
dietary preferences;
allergy or intolerance information you choose to provide;
disliked foods;
preferred meal types;
kitchen equipment and appliances;
generated meal plans, recipes and shopping lists;
feedback you provide on meals or plans.
Some dietary, allergy or health-related information may be sensitive. You should only provide this information if you are comfortable with us using it to provide Herbi’s meal-planning features.
If you purchase a subscription through the Apple App Store, your payment is processed by Apple. We do not receive or store your full payment card details.
We may receive information from Apple about your subscription status, such as whether your subscription is active, cancelled, expired or in a trial period.
We may collect technical and usage information, including:
app interactions;
feature usage;
crash reports;
device type;
operating system;
approximate location derived from device or account settings, where applicable;
IP address;
analytics events;
diagnostic information.
If you contact us, we may collect:
your name and email address;
the contents of your message;
any screenshots or files you send us;
records of our correspondence.
If you join our waitlist, subscribe to updates or opt in to marketing, we may collect:
email address;
name, if provided;
marketing preferences;
engagement with emails, such as opens and clicks;
referral or signup source.
You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us.
We use your information to:
provide and operate Herbi;
create personalised meal plans, recipes and shopping lists;
save your preferences and app settings;
manage accounts and subscriptions;
provide customer support;
improve app performance and user experience;
detect, prevent and fix technical issues;
analyse usage and improve our product;
communicate important service updates;
send marketing communications where permitted;
comply with legal obligations;
protect our rights, users and business.
Where UK GDPR or similar data protection laws apply, we rely on the following legal bases:
Contract: to provide the Herbi app and related services you request.
Consent: where you choose to provide optional information, such as dietary or allergy-related information, or where you opt in to marketing.
Legitimate interests: to improve Herbi, prevent misuse, provide support, analyse performance and protect our business.
Legal obligation: where we must process information to comply with applicable law.
Herbi may use artificial intelligence and automated systems to generate meal plans, recipes, shopping lists and related suggestions.
Information you provide may be processed by our technology providers to generate app outputs. We take reasonable steps to limit the information shared with providers to what is necessary to provide the service.
AI-generated meal plans and recipes may contain errors, omissions or unsuitable suggestions. You are responsible for checking ingredients, allergens, nutritional suitability, cooking instructions, food safety and product labels before purchasing, preparing or consuming any food.
Herbi does not provide medical, nutritional, dietetic or professional health advice.
Herbi may allow you to enter allergies, intolerances or dietary requirements. We use this information to help personalise meal suggestions.
However, Herbi cannot guarantee that any meal, recipe, product or shopping list is free from allergens or suitable for your specific needs. Ingredients, recipes, supermarket products, manufacturing processes and product labels may change.
You must always check product packaging, ingredient labels and allergen warnings before buying, preparing or consuming food. If you have a serious allergy, medical condition or dietary requirement, seek advice from a qualified professional before relying on Herbi.
We may share your information with trusted third parties who help us operate Herbi, including:
cloud hosting providers;
database and backend service providers;
analytics and crash-reporting providers;
AI and automation providers;
payment and subscription platforms, including Apple;
email and customer support providers;
legal, accounting or professional advisers;
regulators or authorities where required by law.
We do not sell your personal data.
Some of our service providers may process data outside the United Kingdom or European Economic Area.
Where required by law, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses or other recognised transfer mechanisms.
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of data, the reason we collected it, legal requirements and whether you continue to use Herbi.
We may retain certain information after account deletion where necessary to comply with legal obligations, resolve disputes, prevent fraud, enforce agreements or maintain business records.
Depending on where you live, you may have rights over your personal data, including the right to:
access your personal data;
correct inaccurate data;
request deletion of your data;
object to certain processing;
restrict processing;
request data portability;
withdraw consent where processing is based on consent;
complain to a data protection authority.
To exercise your rights, contact us at: herbisupport@tempolabsltd.com
If you are in the United Kingdom, you also have the right to complain to the Information Commissioner’s Office.
You may request deletion of your Herbi account by contacting us at:
herbisupport@tempolabsltd.com
We may need to verify your identity before deleting your account. Deleting your account may remove access to saved meal plans, preferences and other app data.
Deleting the app from your device does not automatically cancel your subscription. If you subscribed through Apple, you must manage or cancel your subscription through your Apple ID subscription settings.
If you have opted in to receive marketing emails, we may send you updates about Herbi, product launches, offers and related news.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.
We may still send you service-related emails, such as account, security, subscription or legal notices.
Herbi is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13.
If you believe a child has provided us with personal data, please contact us and we will take appropriate steps to delete it.
We use reasonable technical and organisational measures to protect your personal data.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
Herbi may contain links to third-party websites, services or products. We are not responsible for the privacy practices, content or policies of third parties.
Your use of third-party services, including the Apple App Store, may be subject to their own terms and privacy policies.
We may update this Privacy Policy from time to time.
If we make material changes, we may notify you through the app, website or email. The updated version will be posted on our website with a new “Last updated” date.
If you have any questions about this Privacy Policy or how we handle your personal data, contact us at:
Tempo Labs Creative Ltd
30 Tudor Green, Wilmslow, SK9 2RG
United Kingdom
Email: herbisupport@tempolabsltd.com